• In order to strengthen financial literacy and preparations for the development of business plans and business growth, Honduran beneficiaries of the Empresarias Progresando Program (EMPRO Honduras) will receive private mentoring from executives of five national financial institutions.

The main purpose of these mentorships is to adequately prepare the entrepreneurs in the process of obtaining financing, which is often indispensable for carrying out their growth and diversification plans. These mentorships will take place during the final phase of the program, after the participants have received training on topics such as growth and internationalization strategies, product marketing, brand management, productivity enhancement, financial management, competitiveness, preparation for financing, and corporate governance, among others.

Within the framework of this collaboration, both entities will work closely together to achieve the established objectives. In addition to one-on-one mentoring, a representative of Banco Promerica will be a member of the bank's financial panel, which will be held as part of the business roundtables that are being organized for mid-June of this year, both in Tegucigalpa and San Pedro Sula. In this space, the entrepreneurs will present their business and growth plans that they have been working on and will have the opportunity to receive feedback from the members of this panel of financial experts.

Francisco Llanes Arguello, Gerente General de Banco Promerica, al suscribir esta alianza, indicó que Banco Promerica se une a este esfuerzo porque está convencido de la capacidad de las empresarias hondureñas de liderar a sus PYMEs hacia el camino del éxito y crecimiento, además, a través del Programa Ecobanking –también del CLACDS INCAE– se encuentran juntos promoviendo las inversiones sostenibles e inclusivas, por lo que era natural participar en esta iniciativa.

El Programa EMPRO inició en octubre de 2022 y es administrado por INCAE, siendo financiado por la Fundación PriceSmart y Cargill.  Durante la firma de este acuerdo, contamos con la participación de Gracia María Barahona, Gerente del Programa EMPRO Honduras, y Francisco Llanes de Banco Promerica.
Para obtener más información, puede comunicarse con Mauren Esquivel a través del correo mauren.esquivel@incae.edu.