Youth Entrepreneurship Lab
Date
August 19 to 24, 2024
Price
USD $3,600
Modality
On-site - Costa Rica Campus
Summary

At the end of this program, you will have acquired a comprehensive understanding of the entrepreneurial process, from the conception of an idea to the launch of a company. You will be equipped with the practical skills and knowledge necessary to identify market opportunities, develop and validate innovative business models, and plan effective strategies for the management, operation and sustainable growth of your entrepreneurial initiatives.

In addition, you will have improved your leadership, teamwork and communication skills, preparing you to confidently face the challenges of today's business environment.

Teachers
Elena Fumagalli INCAE
Elena Fumagalli
Ph.D. Marketing, HEC Paris
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Elena Fumagalli INCAE
Elena Fumagalli
Ph.D. Marketing, HEC Paris
Contact
elena.fumagalli@incae.edu
Academic Background
  • Ph.D. in Marketing, HEC Paris, France.
  • M.C. in Marketing Management from Università Commerciale Luigi Bocconi, Milan, Italy (cum laude).
  • Visiting doctoral candidate at Texas A&M, Mays School of Business.
Teaching in INCAE

Teaching areas:

  • Marketing
  • Marketing

Executive Programs

biography

She is currently an assistant professor of Marketing at INCAE Business School and until February 2023 was an assistant professor of Marketing at the Universidad Torcuato Di Tella, in Buenos Aires, Argentina.

She received a Ph.D. in Marketing from HEC Paris, France and an M.C. in Marketing Management from Università Commerciale Luigi Bocconi, Milan, Italy, where she graduated cum laude. She spent a year as a visiting doctoral student at Texas A&M, Mays School of Business.

Professor Fumagalli directs her research towards the study of consumer behavior and welfare. To investigate these issues, she uses both experimental design and survey methods. Specifically, her focus is on understanding how negative emotions such as loneliness, disgust, among others, influence people's purchasing decisions.

Her work has been published in several international journals such as the Journal of Consumer Psychology, Journal of Retailing, Frontiers in Psychology and Current Opinion in Psychology. She currently has articles under review in the International Journal of Research in Marketing and with Current Research in Ecological and Social Psychology.

Because of her experience as a marketing consultant and active researcher, she has been invited to participate in workshops, doctoral colloquia and conferences in different countries. In December 2022, for example, she addressed the topic "Covid-19, vaccine brand preference and political orientation" at the SMLA: Strategic Management in Latin America Conference, held in Buenos Aires.

In 2022 she participated in the podcast ¡Compórtate! of Behavioral Insights (Argentina), where she spoke about consumer behavior. And, that same year, the Argentine newspaper La Nación interviewed her to address the topic "Dispersion, an evil of the times that puts technology in the spotlight".

Throughout her academic and professional career, she has earned a number of awards such as third place in the Best Undergraduate Course Professor category from Di Tella Business School (2022), a fellowship from Harvard Business School's Global Colloquium on Participant-Centered Learningl program, and the Editor's Choice Award for Marketing from SAGE in 2021.

Professor Fumagalli is fluent in Italian (her native language), English and Spanish.

Publications
Vinicio Murillo
Co-founder and Executive Director of LACE at INCAE Business School
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Vinicio Murillo
Co-founder and Executive Director of LACE at INCAE Business School
Francisco Perez
Director of the Latin American Center for Entrepreneurs - LACE
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Francisco Perez
Director of the Latin American Center for Entrepreneurs - LACE
Contact
francisco.perez@incae.edu
Academic Background
  • Doctorate in Business Administration from SDA BOCCONI
  • Executive Master of INCAE Business School
  • ULACIT Master's Degree in Business Administration
  • Bachelor's Degree in Marketing from ULACIT
  • Bachelor's Degree in Business Administration from ULACIT
Teaching in INCAE

Teaching areas

  • Entrepreneurship
biography

Francisco Pérez is a distinguished expert in entrepreneurship, innovation and family business management, with an outstanding academic career that includes a PhD in Business Administration from SDA Bocconi, and an Executive MBA from INCAE Business School. His research work delves into the intersection between entrepreneurship and family businesses, providing valuable insights into how these areas complement and enhance each other.

With more than two decades of professional experience, Francisco has played a crucial role in fostering entrepreneurship in Latin America, leading both national and regional initiatives that seek to strengthen the entrepreneurial ecosystem. His commitment to the development of productive and social entrepreneurship has been recognized internationally, being named a Social Entrepreneur by the U.S. State Department in 2016.

As Director of the Center for Entrepreneurship at INCAE since 2017, Francisco has implemented a visionary strategy to empower regional innovation, promote venture capital investment and accelerate the growth of technology startups. His leadership has been instrumental in establishing INCAE as a catalyst for entrepreneurial change in the region.

In his role as an educator, Francisco is in charge of the Entrepreneurship curriculum at INCAE Business School, where he inspires and guides future entrepreneurs, equipping them with the tools and knowledge necessary to succeed in their endeavors. He currently oversees the Entrepreneurship concentration programs in the MBA and MAIT programs offered by INCAE, demonstrating an unwavering commitment to educational excellence.

Frequently Asked Questions
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Frequently Asked Questions
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